This assignment was to create a marketing plan for a business of your choice utilising digital marketing tools.
With growing trends in sustainability and becoming more environmentally friendly, the following discusses how to market to the environmentally friendly consumer, using the concepts; Green Marketing with an anthropomorphic approach to target the key demographic, which is the young, urban, middle – income, high-educated woman (Straughan and Roberts, 1993). To target the key demographic, I have proposed a TikTok campaign, which acts as a competition and a generally inexpensive way of advertising in which the user will show how easy the reusable lid is.
Comments